1. Introduction
Welcome to PMG Performance Mouthguards SA. We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about this policy or our practices regarding your personal information, please contact us at info@pmg-mouthguard.com.
When you visit our website, https://pmg-mouthguard.com/, and purchase our mouthguards, you trust us with your personal information. We take your privacy very seriously. In this privacy policy, we seek to explain to you in the clearest way possible what information we collect, how we use it, and what rights you have in relation to it.
2. Information We Collect
A. Personal Information You Disclose to Us
When you purchase a PMG mouthguard, we collect the following information:
- Identity and Contact Data: Name, billing address, shipping address, email address, and phone number.
- Payment Information: Credit card details or other payment method information. This is processed securely by our payment gateway; we do not store full credit card numbers on our servers.
- Technical Data: IP address, browser type, and device information collected automatically when you visit our site.
- Technical Data: IP address, browser type, and device information collected automatically when you visit our site.
- Digital Scan Data: For custom mouthguards, we collect 3D scans of your teeth. As defined in our 3D Jaw Scans and Data Protection section, this is sensitive biometric and health data. We process it only with your explicit consent for manufacturing.
B. How We Use Your Information
We use your personal data for the following purposes:
- Order Fulfillment: To process payments, ship your mouthguard, and manage returns or exchanges.
- Product Customization: To utilize your dental scan or impression to manufacture a custom-fitted PMG mouthguard.
- Communication: To send order confirmations, shipping updates, and respond to customer support inquiries.
- Legal Compliance: To comply with tax, accounting, and consumer protection laws.
- Marketing (Optional): To send promotional offers only if you have explicitly consented to receive them. You can opt-out at any time.
3. Legal Basis for Processing (GDPR)
If you are located in the European Economic Area (EEA), our legal basis for collecting and using your personal information depends on the context:
- Contract: Processing is necessary to fulfill the sales contract (e.g., shipping your order).
- Consent: Where you have given us explicit permission to process your data (e.g., for marketing or storing your dental scan for future re-orders).
- Legitimate Interests: For fraud prevention, network security, and improving our business.
4. Sharing Your Information
We do not sell, trade, or rent your personal identification information to others. We may share your data only in the following situations:
- Service Providers: We share data with trusted third parties who assist us in operating our website, conducting our business, or serving our users (e.g., shipping carriers, payment processors, and dental lab partners for custom molds).
- Legal Requirements: If required to do so by law or in response to valid requests by public authorities.
5. Data Retention
We will retain your personal information only for as long as is necessary for the purposes set out in this privacy policy.
- Order Data: Retained for 5 years for tax and legal compliance.
- Dental Scans: We delete digital scans immediately after the mouthguard is manufactured and delivered, unless you have explicitly opted in to a “re-order profile” (in which case we retain them for a maximum of 1 year for that specific purpose).
- Marketing Data: Retained until you opt-out or unsubscribe.
6. Your Data Protection Rights
Depending on your location, you may have the following rights:
- Access: Request a copy of the personal data we hold about you.
- Correction: Request correction of inaccurate or incomplete data.
- Deletion: Request the deletion of your personal data (“Right to be Forgotten”), subject to legal retention requirements (e.g., tax laws).
- Restriction: Request that we restrict the processing of your personal data.
- Opt-Out: Opt-out of marketing communications at any time via the link in our emails or by contacting us.
To exercise these rights, please contact us at info@pmg-mouthguard.com.
7. Security of Your Information
We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.
8. Cookies
We may use cookies and similar tracking technologies to track activity on our Service and hold certain information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent.
9. Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date.
10. Contact Us
If you have any questions about this Privacy Policy, please contact us:
By Mail: PMG Performance Mouthguards SA, EPFL Innovation Park, Bâtiment C, 1015 Lausanne, Switzerland
By Email: info@pmg-mouthguard.com